The KC Stadium

KC is delighted to announce a new long term, multi-million pound deal with the SuperStadium Management Company Limited (SMC) and Hull City AFC for the KC Stadium naming rights.

The deal will extend KC’s involvement in the Stadium through to 2025 and reinforces KC’s commitment to investing in community organisations and projects that are important to its customers.

KC has been a key partner of the Stadium since it opened in December 2002, with a sponsorship deal that resulted in it being named the Kingston Communications Stadium. The company's recent name change to KC saw new signage erected at the Stadium over the summer that reflects KC’s new look.

Chairman of SMC Russell Bartlett commented.  “The confidence which KC has displayed in agreeing this long term deal is fantastic news.  KC is a company committed to the community, and it is clear from our discussions that they have been impressed by our commercial and community strategies. For our part we need to partner with organisations who understand their corporate social responsibility but who also see us as a credible commercial proposition, in this respect KC has proved the perfect partner.”

Nick Thompson, KC’s Director of Consumer Services, said. “The development of the KC Stadium marked an important turning point in the regeneration of the city, and it holds a place in the hearts of local people both as a symbol of Hull’s improving fortunes and as the home of Hull City AFC.

“KC has been proud to be associated with the Stadium since it opened in 2002, and our commitment to this fantastic community facility and to the club remains as strong as ever.

“The new partnership announced today extends our support until 2025, demonstrating our confidence in the club’s future success.

“We’re delighted to play a part in such an important aspect of local life.”