Team KC getting ready for the Hull Sky Ride

KC employees gave Chris Hoy, Victoria Pendleton and Mark Cavendish a ride for their gold medals when they took part in the Hull city centre Sky Ride. 

Sky Ride events are a joint venture between British Cycling and Sky. The events aim to get a million people cycling by 2013 and people of all abilities took part in the first-ever Hull Sky Ride held in the summer. 

KC Community Relations Manager Anna Millar said: “We thought it would be fun for our employees to get together for the event to have a good time and encourage them to take up cycling.  Some of the people who took part cycle to work and others have never cycled in the city centre before. The Sky Ride was a perfect event and I hope it has encouraged novices to get on two wheels more often.” 

The KC employees had a special addition to their team – a bespoke KC bicycle designed and made by Hull Art and Design student Majeda Begum. As part of her degree course, Majeda had to find an old bicycle, restore it and then use it as the base to advertise a local business. 

Majeda explains: “I chose KC because of its long history in the city. The company is unique to the area with a logo instantly recognisable, made up of coloured dots. Making the resemblance to bubbles, the logo inspired me to incorporate a bubble machine into the design to captivate children and therefore encourage them to use a cleaner and much healthier way of transport at an early age and continue to do so later in life. 

“It was great to be welcomed into the KC team and for the company to support a positive cause. The atmosphere along the Sky Ride route was great, really communityfocused with people of all ages, and I hoped my creation entertained a few people.” 

For more information on Sky Ride events, visit their website by clicking here