Hull revealed as online Christmas shopping hotspot

Online experts predict Hull will be the online shopping capital of Britain this Christmas

Woman looking at laptop

Analysis of online shopping trends has shown that UK consumers will spend 350 million hours shopping online this Christmas – and that Hull will be the online shopping capital of Britain, with proportionally more people visiting retail websites than in any other city in the UK.

These are amongst the Christmas predictions from online experts Experian Hitwise, who analyse retail and social media trends for leading brand names.

Its other forecasts include that Lego Star Wars games and sets will be the most searched for toys this Christmas and that Facebook will see a new peak in UK internet visits as friends share messages of goodwill, with a whopping 25 million hours being spent on Facebook on Christmas Day alone.

The prediction that Hull will be the online shopping capital this year rated a mention on BBC Radio 5 Live on ‘Cyber Monday’, the UK’s biggest pre-Christmas shopping day online. “Hull was one of the first places to get good broadband,” said presenter Jenny Culshaw during a discussion about the Experian Hitwise predictions.

Nick Thompson, KC’s of Consumer Services, said: “It comes as no surprise that online Christmas shopping is more popular than ever, or that people will spend more time online over Christmas this year.

“We’ve seen a steady increase in broadband traffic over our network every year for the past few years as we’ve delivered faster broadband speeds and services like iPlayer have become more popular.

“It’s been forecast that across the UK 12 million hours will be spent watching video clips on BBC iPlayer this Christmas, with the Dr Who specials expected to be a big draw.

"We expect our fibre broadband customers in Hull and East Yorkshire, who are receiving superfast download speeds of 100Mbps, will be amongst those making the most of time off during the festive season to enjoy online gaming and streaming movies."

KC is giving Karoo Lite, Mid and Pro customers a Christmas gift of unlimited downloads for three days from midnight on 23rd December to midnight on 26th December to help them enjoy all the shopping and entertainment options on offer over the Christmas weekend.

You can see the Experian Hitwise '12 Insights of Christmas' here.

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